Speed is of the essence
Posted by
gbuatmenard
We all know fast websites feel better, but how much better are they? Well, it’s not only about comfort and feel-good factor, simply put speed equals money.
A fast website will make users feel less stressed, it will give them the impression your site is more relevant and your content of better quality than a similar website that is slower than yours.
Studies ran by Bing, Google, Amazon and others have also demonstrated a linear correlation between page speed and bounce rates, number of pages per visits and most importantly conversion rates. The faster your website is the more you convert, the more you sell. Google has even added speed in its page rank algorithm.
So what does fast mean? How do I know my website is fast enough?
Here comes the three second rule: Your website should show some response to your customers within a second i.e. start rendering the page, and have most of the page loaded within three seconds. A second slower than that and your site starts being considered sluggish, double it and your site feels slow.
How do I improve my website performance?
Most issues with performance are not the backend code and database but the way the front end code is organised and built. Some basic techniques and tuning can reduce page loads by up to 50% without too much effort.
Ok, so what do I do now?
Request a full report from rob@aqueduct.co.uk
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