The FA and Aqueduct have just won Best Entertainment, Leisure and Travel Site in the Sitecore Site of the Year awards.

The FA’s goal for the Just Play website was to get people off the sofa and back behind the ball. The FA and Aqueduct, knew that getting people excited about playing football again would require a ground-breaking digital experience. 

The challenge

Using web technology to get people to play football again, required breaking the boundaries in the development of user experience. The user interface would have to be fast and fluid to captivate would-be players just as the real sport–an even greater challenge to achieve for mobile devices. Next, the web interface needed to be tightly integrated with The FA’s systems including CRM, clubs database and football centres. 

Highlights of the Solution

We designed the website to achieve two goals; to create a highly functional search and a learning aspect. The learning aspect focuses on engaging the website user with rich content, bold layouts and dynamic, fluid transitions. Once visitors access search on the website, it dynamically switches to a more functional version offering enhanced functionality, game information and booking options catering to localised-experiences.

Results

The website has surpassed goals for opening of Just Play Centres, Just Play kickabouts, unique visitors and 11 a side clubs contacts. The website design boasts dynamic layouts with boundary-pushing CSS techniques, and an engaging experience that reflects the fast, fluid motion of playing.

Search online for "Just Play" (or go straight to the Just Play website) to book your kickabout.