We're a multi-disciplined agency—which means we integrate things. Things like Brand creation, management and marketing; like digital and traditional media.  
We also have opinions, which means we vocalise them in things like our blog.

Wednesday, 23 December 2009

Predictions for 2010

We're looking forward to another year of fantastic achievements in 2010. Here are 10 predictions for the digital world next year:

  1. There will be less software running on our computers, more on the web but with offline caching
  2. More organisations (including governments, corporates, social networks) will open up their data for others to use in increasingly smart and valuable ways
  3. Bing will make gains through default/forced integration but Google will remain the all powerful search engine of choice
  4. Chrome OS will launch with partner manufacturers, gaining appeal with students, geeks, mobile workers and light users
  5. Microsoft Silverlight fails to gain traction over Adobe Flash and Flex
  6. Increasing mainstream market share of phones running Android, boosted by more apps as developers are attracted to the Android’s open app model vs iPhone’s - Apple still wins favour with a new generation of devices including iTablet though
  7. Twitter will attract revenue from direct services to businesses and will trial advertising through the platform – consumer and API use will continue to be free
  8. Media publishers will continue to seek revenue from consumers by offering more niche and premium content
  9. By Christmas, e-book readers will be the must-have, but book publishers and traditional sellers will fail to take advantage of the rapid change in consumer behaviour
  10. Google Wave will still be no-where big by the end of 2010 but will have its day in 2011
What do you think? Do comment..

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3 Comments:

Blogger James said...

I think Google wave will hit it big with startups in the coming year Jon, since it's essentially an amalgamation of software like Basecamp and Exchange it will probably be used if not to replace both then certainly in parallel with e-mail.

23 December 2009 10:00  
Blogger Jon Reay said...

Yeah Wave is a powerful app certainly, and will gain an increasing following from the tech / startup community next year I agree. I think though to break it into mainstream businesses will take longer.

23 December 2009 10:31  
Blogger Sam Willard said...

i used google wave few weeks ago and really didnt see the appeal

inclined to agree about other points tho

23 December 2009 17:54  

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