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“Trespass” goes viral. Just goes to show that things ‘go viral’ because they stimulate people to talk about them, rather than because they’re frivolous and on the interweb. Aqueduct’s “Trespass” campaign for Network Rail has been all over the telly this week because it’s arresting and a little controversial, creatively. We’ll be consulting the bible of advertising agency twaddle to see if we can work out some grand statistics and a convoluted diagram to explain how this has amplified an important public service campaign, and how many lives that might save. We’ll keep you posted.

Video courtesy of ITV Central.