Infernal communication

Without them, commerce would collapse quicker than a short-sold sub-prime shack in Santa Fe. So why (oh why oh why) do employers—and agencies alike—delight in repeatedly patronising the real engines of enterprise—employees?

No, we don’t know either. Thankfully, EDF Energy and English Heritage agree—and have appointed us to two of the most challenging internal communications exercises we’ve done in ages.

Both organisations understand that their brands are by and large determined by the behaviors of their people.

EDF Energy after all, have a product that no one can really see; English Heritage a remit so wide it is difficult to comprehend.

In both cases, people really do make the difference. Brains = Brand = Bottom Line.

It’s just the kind of challenge we relish—joining-up the behind-the-scenes bits other agencies cannot reach.

We’ve been appointed by EDF Energy to look at Employee Engagement activity—and by English Heritage to work on Brand Values for their Properties and Outreach department.