Grande Bretagne—Allons y!

First we encouraged the UK to Enjoy England – now we exhort the Rest of the World to Visit Britain!

Following the success that is our home page redesign and navigation overhaul of Enjoy England, we’re pleased as Pimms to say we’ve been asked to perform a similar task for the national tourist board site. (www.visitbritain.com)

As ever, we’ll be looking to employ the kind of best-in-class IA and usability know-how that’s seen us reduce enjoyengland’s home page drop-offs by 35%.